Today our advertising business is growing, both in Egypt and in Saudi Arabia. Primarily TV driven, we are solidly positioned in the Egyptian market as a highly creative agency with superior strategic added value, backed by our extensive marketing experience. This formula has been extremely successful and has attracted prestigious clients from other countries. For example, despite the geographical distance, Savola, one of Saudi Arabia’s largest food manufacturers, retained us to promote their premium sugar brand. Al Osra Sugar now holds an approximate 70% market share.
Advantage brings the unmatched combination of broad and deep business experience in several international markets with extraordinary artistic minds and creative talent. We devised the exclusive niche of merging sophisticated western standards with intricate local market knowledge that can only come from a native of the region. We are also proud that every member of our team exhibits the highest standards of ethics and integrity.
Our alliances include the two largest media houses in Egypt; a network of world-class Egyptian, British and American creative directors, copywriters, film producers and production companies; as well as a network of superior field marketing services, research and promotion agencies.